Social networking for company??

This is an article about how CIO start to put social networking into their business and company. I found pro and con about this issue and I think Nickolaisen has a great opinion about this.  I agree that social networking is the new era of technology that has to be developed in business. It’s not only a threat, but it also had lots of potentials that can benefit us. 

Many people just afraid to start it!

CIOs make social networking their business

by Niel Nickolaisen in http://searchcio-midmarket.techtarget.com/tip/0,289483,sid183_gci1343208,00.html?track=NL-1014&ad=681015&asrc=EM_USC_5444958&uid=5942132

Why “social networking web” become so famous?

Named Friendster, Facebook, Myspace, Multiply, linkedIn are examples of social networking website. I personally know this thing in 2003 when I was away from my home country. I find this website interesting because I found my old friends (like highschool or university friends) that has been gone with the wind. All the sudden, I figure out where there are now, what their are doing now and the most important is how they look like right now

Maybe the explaination made by commoncraft makes more sense for you. Have a look..